Truck parts
In a time when commercial carriers are keeping more aging trucks and finding fewer parts, fleets are having to look beyond original equipment manufacturer catalogs. Brand loyalty is an interesting phenomenon based on a combination of reality and perception. Customers have a positive feeling toward a brand and continue to purchase it rather than consider other brands that might be just as good or better. Once a person becomes loyal to a brand, they may stubbornly continue to purchase that brand even if it is no longer delivering on its promise or when there may be better options available.
Truck parts
When it comes to truck parts, fleets’ brand loyalty can be based on a variety of things, including warranty reimbursement, vehicle age, safety, durability, etc. For their newer trucks, fleets often stick with the OEM or tier 1 supplier brands, but as trucks age, brand loyalty becomes less of a factor. The type of part likely plays a role in brand loyalty. When it comes to more critical parts—engine, transmission and emission related/aftertreatment parts. Lots of fleets have gotten burned by parts deals that seemed too good to be true. They found out that the part did not live up to their quality standards.
The best way for fleets to protect themselves from substandard parts is to do business with a reputable supplier. Whether the fleet is doing business with a dealer it’s important to vet the supplier to make sure the parts you are ordering are the parts you actually will be getting. If you want a particular brand, that is what you should get, and substitutions should not be made without your approval.
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