Driver happiness

A survey found a decrease in driver happiness from 2019 to 2023. Top driver concerns were compensation and communication. Truck drivers aren’t as happy as they were before the pandemic.  Better pay and better communication are the top two ways employers could improve the job. In a for-hire fleet specifically, miles are controllable, but they’re generally going to be outside of a driver’s day-to-day control.

Drivers could be highly productive and still not have a load when they get to their destination. So, considering the volatility of the market today, absolutely, drivers are going to continue to be unhappy. But that doesn’t mean fleet owners can’t make improvements. It’s all up to the company and where it places its priorities. Companies that place a priority on employee well-being and happiness will prioritize dependable earnings for drivers while also safeguarding their relationship with their customers.

Increasing pay, loads, and miles are all dependent on the market. But of the drivers, their second-highest request for keeping them happy lies in something any fleet can improve without spending a dime. That’s communication. In the trucking industry, leadership has lagged in being upfront and open with communication with their people. I think there’s a long way to go in how do we engage employees at all levels on what’s happening within the industry.

One group that could benefit most from streamlined and intentional communication techniques and strategies is the younger, less experienced drivers. Fleet owners who wish to maintain driver happiness must learn to communicate with all their drivers, not just the seasoned ones. One way to do this is by using multiple communication channels and “internal marketing” to communicate with drivers regularly. These communication channels help everyone in the organization understand what’s happening with customers, the freight market, and what to expect in the future.

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